Thursday, February 4, 2010

No More Shhhhh!


If you’ve ever wanted your own private cinema, this might be the next best thing – or perhaps, even, a step up. “Silent Cinema” is a thoroughly simple concept to remove the ambient sounds of a public cinema – popcorn chomping, coughing, chatting, unwrapping – by equipping viewers with their own pair of wireless headphones. Imagine- an uninterrupted sound experience, and the ability to munch on a noisy food to your heart’s content. You can even pop off to the washroom without missing a word of dialogue. And you still get the benefit of the big screen and the communal atmosphere. Or as they call it, an individual experience, together.


The concept premiered at the Andaz hotel in London (England). Though it probably won’t become mainstream enough to make its way across the globe, and indeed there is a certain pleasure in the traditional theatre experience, it will present an appealing alternative for some. It also speaks to our current age where, for better or worse, the line between public and private experience is increasingly blurred.

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