Lady Gaga Named Creative Director at Polaroid

Eek.

Okay, good news is that the partnership will reignite Polaroid and make it the perfect analog product in the digital world. Bad news is the desperate attempt Polaroid made by hiring a celebrity with no relationship to photography. It’s a marketing move pure and simple- put a famous person on my brand. But naming someone “Creative Director”, I think that is where people may find a problem.

Ads will launch during the 2010 holiday season