Tuesday, January 26, 2010

Swinton for Scotland


Two days- two Pringle of Scotland videos. No, I don’t work for them. But you might be interested to know that the lovely Tilda Swinton- a heritage Scot herself, has become the new face of the company’s Spring/Summer campaign.

Photographer Ryan McGinley photographed and filmed Swinton in iconic Scottish locations for the campaign (below). The collaboration is the first in a series of creative projects planned for the brand with the aim of promoting Scotland’s renewed cultural surge.

This is the perfect harmony of branding and filmmaking proving that advertisement CAN be art.

Tilda Swinton for Pringle of Scotland


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